Mantraa's Strategic Success in Fashion and Consumer Industry
Strategic Decision Making: Focus on Handbags
During the initial years, the company, in partnership with Behno, sought Mantraa’s expertise in evaluating strategic options for its diverse product offerings. After a thorough analysis, Mantraa concluded that concentrating on handbags presented the most promising growth opportunity. The company, along with Behno, strategically redirected its efforts towards enhancing their handbag collection, catering to a niche market segment.
Exploring New Target Markets - 2019 to 2020
To expand its reach and explore new target markets, the company, together with Behno, sought Mantraa’s guidance. Mantraa helped them identify different target markets with untapped potential, devising strategies to penetrate these segments successfully. This expansion allowed the company, alongside Behno, to diversify its customer base and increase its market share.
Venturing into the Indian Market - 2021
The company, supported by Behno and in collaboration with Mantraa, recognized the immense potential of the Indian market and formulated a successful entry strategy. Mantraa conducted extensive research on the Indian market landscape, including consumer preferences, cultural nuances, and competitive analysis. With this comprehensive market intelligence, Mantraa aided the company and Behno in devising a robust plan for entering the Indian market.
Celebrity Endorsement and Investment - 2022
To build brand credibility and gain wider recognition in India, the company, along with Behno, collaborated with Mantraa to arrange meetings with 4-5 potential celebrities. Negotiating favorable terms and investments, the company, with Behno’s support, successfully secured a celebrity endorsement by none other than Bollywood superstar, Katrina Kaif. This association significantly elevated brand visibility and bolstered consumer confidence.