Mantraa's Strategic Success in Fashion and Consumer Industry

Behno is a visionary fashion brand dedicated to revolutionizing the industry through its unwavering commitment to sustainability, ethical practices, and social impact. Founded with a deep sense of responsibility and empathy, Behno strives to create luxurious and timeless pieces while uplifting the lives of the artisans and garment workers who bring them to life. Collaborating with like-minded partners, such as Mantraa, Behno continues to be a catalyst for positive change in the fashion and consumer industry, setting new standards for style, substance, and social responsibility.
Strategic Decision Making: Focus on Handbags

During the initial years, the company, in partnership with Behno, sought Mantraa’s expertise in evaluating strategic options for its diverse product offerings. After a thorough analysis, Mantraa concluded that concentrating on handbags presented the most promising growth opportunity. The company, along with Behno, strategically redirected its efforts towards enhancing their handbag collection, catering to a niche market segment.

Exploring New Target Markets - 2019 to 2020

To expand its reach and explore new target markets, the company, together with Behno, sought Mantraa’s guidance. Mantraa helped them identify different target markets with untapped potential, devising strategies to penetrate these segments successfully. This expansion allowed the company, alongside Behno, to diversify its customer base and increase its market share.

Venturing into the Indian Market - 2021

The company, supported by Behno and in collaboration with Mantraa, recognized the immense potential of the Indian market and formulated a successful entry strategy. Mantraa conducted extensive research on the Indian market landscape, including consumer preferences, cultural nuances, and competitive analysis. With this comprehensive market intelligence, Mantraa aided the company and Behno in devising a robust plan for entering the Indian market.

Celebrity Endorsement and Investment - 2022

To build brand credibility and gain wider recognition in India, the company, along with Behno, collaborated with Mantraa to arrange meetings with 4-5 potential celebrities. Negotiating favorable terms and investments, the company, with Behno’s support, successfully secured a celebrity endorsement by none other than Bollywood superstar, Katrina Kaif. This association significantly elevated brand visibility and bolstered consumer confidence.

Strategic Partnership with Tata Cliq - March 2023
In 2023, the company, along with Behno, achieved a major milestone by finalizing a strategic tie-up with Tata Cliq, a renowned Indian e-commerce platform. Mantraa facilitated the documentation process and negotiations, ensuring a smooth collaboration and product launch. This partnership, supported by Behno, allowed the company to reach a vast online consumer base, furthering its market presence and driving sales growth.
Mantraa’s strategic guidance, in collaboration with Behno, has been pivotal in driving the fashion and consumer industry client’s success. From guiding strategic decisions to exploring new markets and securing valuable partnerships, Mantraa, alongside Behno, has played a crucial role in driving the company’s growth. The association with renowned celebrities and a strategic alliance with Tata Cliq, supported by Behno, have catapulted the company into a prominent position within the industry. With Mantraa’s ongoing CFO services and strategic handholding, in collaboration with Behno, the client is well-positioned to achieve its goal of becoming a multi-million-dollar company and establish itself as a key player in the fashion and consumer market.