Restructuring and Scaling a Bhutanese Beverage Brand
Background
This is a well known Bhutan based food and beverage company that produces juices, bottled water, and other nonalcoholic drinks. It has a strong local footprint and deep brand familiarity, but over the years, profits had slipped. Operations were solid, yet losses had started building up quietly.
The promoters wanted to get back to growth, but that needed structure. The brand had potential, the market was stable, and demand was there. What it lacked was a clear plan for how to turn operations around and scale profitably.
The Challenge
The company was carrying accumulated losses from earlier years. There was no formal roadmap for scaling up or for how marketing investments, such as celebrity endorsements, could tie back to real numbers. Valuation was uncertain, and internal decision-making lacked clarity because the financial base wasn’t cleanly structured.
Company needed a plan that covered both: fixing the balance sheet and building a future focused business case.
Mantraa’s Role
Mantraa stepped in to rebuild the financial and structural foundation.
We started by restructuring the company’s losses, so the books reflected a more accurate picture of performance. This allowed management to make better decisions and prepared the ground for future investment. Next came a detailed business plan that linked production capacity, marketing, and distribution with realistic financial projections.
We also worked on the valuation to help promoters and investors understand where the business stood and what its potential looked like after restructuring. As part of the growth plan, Mantraa helped frame a proposal for celebrity endorsement, ensuring it tied directly to measurable business impact rather than just visibility.
The Impact
Company came out of the process with financial clarity and a growth plan it could act on. The management could finally see what scaleup meant in numbers, how much capital would be required, and how to position the brand for the next phase.
The promoters could now speak to investors and partners with a credible story backed by clean financials and a structured strategy.
